MAKE IT PERSONAL
MAKE IT PERSONAL
Multimodal treatment approaches are familiar to professionals, but largely unknown to consumers.
Our task was to build understanding & confidence without relying on individual product storytelling or technical overload.
Image credit: Allergan Aesthetics. Visual has been extended with AI to create horizontal layout. Disclaimer: Some visuals on this page are AI-generated for illustrative purposes and are clearly labeled, distinct from original brand imagery.
Landing Page Concept
Image credit: @allerganaesthetics
The goal was to translate a complex portfolio concept into a clear, intuitive experience without oversimplifying the science behind it.
To introduce the multimodal aesthetic treatment approach to a consumer audience, we focused on developing the structure and narrative for a global landing page .
Strategic Approach
We framed the concept around aesthetic goals rather than products, allowing consumers to understand the value of combination treatments through outcomes they already recognize.
The narrative moves from education to
self-reflection, supporting informed conversations rather than pushing decisions.
Content Structure
The landing page was designed as a guided flow, moving high-level explanation into:
specific aesthetic concerns & treatment areas
Image credit: @allerganaesthetics
Each section builds progressively, helping users understand
why
combination approaches exist
before introducing
how
they work
Visual & UX Integration
Visuals were used as explanatory tools, supporting comprehension of treatment areas and combinations at a glance. The modular structure allows content to scale across markets while preserving narrative consistency.
Image credit: @allerganaesthetics
Copy & Tone
Copy balances medical credibility with accessibility, maintaining a professional tone throughout. Language avoids exaggeration, focusing instead on clarity, reassurance, and informed choice.
Landing Page Execution
The final page provides a flexible framework for educating consumers on multimodal aesthetics. It supports both awareness and consultation readiness while being adaptable for localization.
Breaks down a complex treatment philosophy into a clear, outcome-led explanation
Maps aesthetic concerns to treatment areas to support intuitive understanding
Strengthens perception of the AA Signature™ offer through HCP testimonial
Uses visual markers to show how different concerns are addressed across facial zones
Encourages informed, structured conversations between patient and practitioner
Explains the value of combining treatments to address different facial needs within one plan
Introduces the multimodal treatment concept through a consumer-first narrative
Positions products within a broader treatment logic rather than as standalone solutions
Addresses common hesitations around combination treatments in a neutral, reassuring way