R.I.P.

“Compliance is where good copy goes to die.”

Cosmetic compliance is often viewed as the killer of all things creative brand messaging. While regulatory restrictions are the nemesis of many marketing teams and founders, I have learned to embrace it.

Having lead and help craft the tone of voice + multichannel campaign language for the above life sciences/beauty/biotech brands, I have mastered how to marry EU regulatory standards with creative copy to create distinct brand messaging that stands out.

An independent 1:1 advisory for international brands seeking clarity on EU-facing claims, copy, and creative brand messaging opportunities.

Strategic Claims & Messaging Review (EU Market)

Who it’s for

  • International beauty, skincare, wellness, or health-adjacent brands

  • Founders and brand teams outside the EU (US, Asia, UK, etc.)

  • Teams preparing EU-facing packaging, websites, or campaigns

What you get

  • A structured expert review of your claims, language, and positioning

  • Feedback through a commercial + regulatory-awareness lens

  • Clear identification of:

    • low-risk vs. high-risk phrasing

    • typical EU red flags

    • safer (yet still creative) messaging alternatives

Review Process

Step 1: Intake

What you submit:

Core materials

  • Claims copy (draft or live) & packaging copy

  • Relevant website sections or landing pages

  • Brand tone of voice guidelines, if available + existing messaging or claims matrix, if available

Strategic materials

  • Primary EU market(s) + launch timeline

  • Target audience + positioning intent

  • Primary channel(s) (e.g. packaging, paid ads, PDPs, social, PR)

  • Key concerns or questions you want clarity on

Creative constraints & goals

  • Non-negotiable brand language or positioning pillars

  • Claims or phrasing you are particularly attached to

  • Level of risk tolerance (conservative vs. more progressive)

Step 2: Review

What I’ll do:

  • Independent, offline review of your materials to cross-check claims and messaging nuances

  • Pattern-based assessment across EU compliance norms

  • Contextual evaluation (product, channel, market)

  • Strategic perspective on how claims can be adapted creatively across channels

  • Identification of messaging opportunities within EU-facing constraints

Step 3: Delivery

What you’ll receive:

  • A written review (PDF or Notion-style document)

  • A recorded walkthrough explaining key risks, nuances, and alternatives

  • Practical suggestions for reframing or adapting claims without diluting brand voice

  • Creative guidance on safer language options across different touchpoints

  • Two 40-minute calls for discussions, clarifications or creative exchange

    *Includes strategic rewrites where needed (limited examples), not full copy execution across all assets.

Fees & Application

Advisory Fee

  • 8,000€ per review (limited availability each month)

  • Scope: one brand / one product line or one campaign

  • Delivery: written review + recorded walkthrough

  • Includes: Two 40-minute calls for discussions, clarifications or creative exchange

  • Timeline: 14 business days from receiving complete materials

Disclaimer: This service offers strategic claims and messaging guidance and is not a substitute for legal advice or regulatory counsel.

FAQ

Do you review cosmetic claims before launch?

Yes. I provide cosmetic claims review, cosmetic claims substantiation, and claims risk assessment to help brands develop compliant beauty marketing without unnecessary creative compromise.

Can you support EU and international product launches?

Yes, my work includes EU cosmetics regulation consulting, international cosmetic compliance, and cosmetic product launch compliance for brands operating across Europe and beyond.

Is this advisory suitable for indie or early-stage brands?

Yes. I regularly act as an indie compliance consultant, offering cosmetic compliance guidance and regulatory support for brands that need clarity without building a full in-house regulatory team.

What’s included in a cosmetic compliance audit?

A cosmetic compliance audit typically covers INCI compliance review, cosmetic labeling compliance, cosmetic product documentation, and cosmetic advertising compliance, tailored to your brand’s market and risk profile.

How do you approach compliance without killing creativity?

My approach to cosmetic compliance consulting is shaped by hands-on cosmetics expertise and science curiosity, deep familiarity with how leading brands operate, and agency-trained creative strategy. I work through claims strategy for cosmetics and cosmetic claim validation using real consumer understanding, not abstract rules.