FOUNDERLAND
FOUNDERLAND
Most investors end up funding entrepreneurs who look like them aka White men. This leaves behind many amazing founders, especially women of color.
By creating a name that stands out in the investment landscape, as well as a unique tone of voice and fresh brand design, we elevated Founderland into Europe’s fastest-growing community that connects female founders of color to investors and opportunities.
BRAND
NAMING
We discussed and explored many different naming options – formerly known as Tech in Color, our client wanted a name that expressed inclusivity & invited underrepresented entrepreneurs, as well as high-profile investors. Founderland represents:
The new frontier, a land that can be conquered by everyone
A place, where prejudice is left at the door
A safe space home to many diverse founders
A community that gives back to its people
