DISNEY/LUCASFILM

DISNEY/LUCASFILM

When The New York Times revealed that most children are scared of wearing medical masks during the beginning of the COVID-19 pandemic, we wanted to create something that would transform kids' fear into empowerment.

*Copyright Disclaimer: This is a passion project that was created independently and is not used nor intended for any commercial purposes, distribution, or profit. We tried pitching the concept to Disney — they kindly declined but it received love from the creative community, Star Wars fans, and parents alike. No copyrighted Intellectual Property such as character names was used in creating the visuals or wording of this project. 

The galaxy’s coolest, most powerful villains that are beloved by millions of kids around the world have one thing in common: They all wear masks...

Film

Manifesto

To launch our idea, I first crafted a story manifesto based on Star Wars' iconic opening scroll text.

“A powerful force for good.“
- Mark Campbell, Copywriter/Consultant

Product Design

&

Storytelling

When then created COVID WARS, the ultimate face mask that allows kids to transform into their favorite villains to fight the invisible enemy.

“I’ve been worried about the possible emotional trauma my small children and other children are experiencing. Glad to see creatives coming up with awesome solutions for this.“

- Lee Taylor,
Creative Director

“As a parent to a 3 and 5-year-old, I’m noticing the effect the pandemic is having on them. I think this is a fantastic way to get kids wearing masks and making it fun.“

- Kieron Leppard,
VP Experience Design

“It’s a really cool idea.
I’d like it more if it was real.”

- Eric Schutte
Executive Creative Director

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Founderland: Brand Naming & ToV