THE SEARCH IS OVER
THE SEARCH IS OVER
What do people do when they have stubborn pigmentation (e.g. melasma, dark spots, post-inflammatory hyperpigmentation) but nothing seems to work?
They take to the internet in the quest for a cure. But with Eucerin’s active ingredient Thiamidol®, the #1 derm-recommended solution for dark spots, the search is finally over:
Thiamidol®
The active ingredient underdog
70+
Clinical trials
7K
Clinical trial participants of all skin colors
10+
Peer-reviewed scientific publications
The Problem
Despite Thiamidol’s® clinically proven efficacy, many people aren’t aware that this ingredient can be a breakthrough in treating their pigmentation temporarily and managing it long-term.
Animated mode of action showing the efficacy of Thiamidol® in fading pigmentation.
The Solution
We set out to change just that with a hyper-targeted digital campaign tailored towards different skin tones & age groups which allowed us to address a range of pigmentation concerns:
Skin concern/focus: Acne marks & dark circles
Skin concern/focus: Dark spots
Skin concern/focus: Body pigmentation
Skin concern/focus: Melasma routine
Skin concern/focus: Dark spot routine
Skin concern/focus: Melasma
Skin concern/focus: Sun spots
We also explored ways in which different types of skin respond best to pigmentation treatments: E.g. serum only or as a cleanser-serum-kit, opening up the possibilities to customize one’s routine.
The Approach
To not only make people feel heard in their struggle with pigmentation but also educate them on the science behind Thiamidol®, we created content that broke down clinical percentage claims and communicated the ingredient’s efficacy in an easy-to-digest way:
Featured above: Carousel ad unpacking the serum’s efficacy
Featured above: Carousel ad exploring the efficacy of the cleanser-serum-kit
Featured above: Conversion link ad
Featured above: Point of sale wobbler ad